Jingles - What Constitutes A Successful Jingle Campaign?
What constitutes a successful jingle campaign? In this article we will examine and listen to 4 successful jingle campaigns and look for key ingredients to their success. Jingle Campaign #1, Mr. Chau's Chinese Fast Food: http://www.soundad.com/audio/MrChau.mp3 This radio & TV musical identity has been the cornerstone of Mr. Chau's campaign since 1996 and is still a current hit. In that time span he has grown from 6 to 22 regional locations. We were asked to find a creative and fun way to reach an across-the-board demographic (including children), with as much of his full menu as possible in the :60 radio spot. We decided that the variety on Mr. Chau's menu needed to be reflected with creative variety so we brought in a multiplicity of personalities and singers and pieced them into an up-tempo musical track punctuated with chopstick percussion. Click or paste the link above to listen. The 2nd campaign is a :60 radio & TV jingle for the Northern California Marine Association's Boat Shows in the San Francisco Bay Area, Sacramento and San Jose, California. They were targeting a A35-64 demo but also wanted it to appeal to children. We chose reggae music as the vehicle and fun lyrics with great vocals to sell the boating lifestyle. The campaign is relatively new but is a smashing success. Click the following link to hear the jingle "Only in a Boat": http://www.soundad.com/audio/NCMA.mp3 Campaign #3 is a national :30 TV spot (with jingle) that we wrote and produced for DAB (Low Carb) Beer. They wanted to target a specific female audience 25-34 with this low carb offering. They asked us to create something that was a musical cross between the Bangles and Sheryl Crow. Again, this has been a successful campaign for them. Grab a DAB at the link below:
http://www.soundad.com/audio/DAB.mp3 Campaign #4, Petaluma Auto Plaza has a huge electronic sign on Hwy 101 in Northern California that we determined was the focal point of their campaign. We decided to "put them on the map" by writing a jingle in a Gospel Revival style: "I Saw the Sign in Petaluma" and we brought in gospel diva Jeannie Tracy (from Whitney Houston's Band) to sing it. http://www.soundad.com/audio/pet_auto_plaza.mp3 In order to create a truly successful jingle branding campaign that will cut through the clutter, a jingle/music production company must be willing to go the distance to help you position your products (or business) predominantly in the public consciousness with creativity and integrity. We spare no expense to get the best creative and musical talent to make our clients sparkle on the airwaves. You should expect the same of any company you choose to partner with. Don't settle for less. Barry Volk is a former producer/staff songwriter for ABC, MCA & Screen Gems-EMI Music Publishing, a 20th Century Fox solo recording artist, Musical Director for the West Coast Theater Company and National Director of Marketing for Metro Networks/Westwood One. His music production company, Barry Volk's Sound Advantage http://www.soundad.com creates and produces jingles and custom musical productions for radio and TV advertisers worldwide from small market to national in scope.
Related News
Radio on the go - Chicago Sun-Times
Radio on the goChicago Sun-Times, United States -Oct 11, 2008As with streaming audio, you just launch the app, click Record, and then start the video stream. There's nothing fudgy or imprecise about the capture ... |
International Datacasting Corporation to Showcase Latest Products ... - MarketWatch
How to save money and stay tech-savvy in tight times - Austin American-Statesman
SonicSwap Puts Your iTunes Library On The Web For Streaming And ... - Washington Post
Mail Out of Annual Report, Notice of AGM and Proxy - Sydney Morning Herald
Mail Out of Annual Report, Notice of AGM and ProxySydney Morning Herald, Australia -1 hour ago... with expanded content including video/audio interviews, live streaming of programs, downloads of podcasts and vodcasts, itunes direct link, video player ... |
How to Stream Media around Your Home - PC World
How to Stream Media around Your HomePC World -Oct 11, 2008You've no doubt already fine-tuned your existing audio setup, but why stop at optimizing the audio potential of just one PC? Connecting all your computers ... |
Mint 220 Wireless Digital Music Station: Made For America - Hartford Courant
Sony Ericsson seeks India patent for new audio headset - Hindu
Photojournalism that moves - Inquirer.net
Photojournalism that movesInquirer.net, Philippines -13 hours agoThis method, dubbed “streaming media,” changes how photographers tell stories. By creating a series of still images and blending them with other content, ... |
MySpace Music Offers Free Streaming and MP3 Downloads - NewsOXY
|
|
 |
|
|
RELATED ARTICLES
Why I Hate Flash Audio and What I Did About It
I love spoken-word audio. I've been listening to seminars, lectures, and books on tape for years.
WAV; Useful Applications; Recording Your Tapes or L.P.s to CD
My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav.
Alternatives to MP3
Although MP3 is the most popular format for encoding music, it is by no means the only one. There are two basic methods for compressing audio ? lossless and lossy, and for each of these methods there are many formats.
Why Publishing MP3 Can Cost You A Fortune
This was news to me. It might be news to you too:
Adding Streaming Audio to Your Website
Adding streaming audio to your web site can help you enhance the message you send to your customers and can serve as a wonderful confidence-building tool. In the past, audio was used primarily as a decorative effect, but advances in technology and the increased use of the internet by consumers have made it easy for you to add streaming audio to your web site and create a personal bond with your clientele. You can also add streaming audio to your newsletter or blog for a personal touch that will keep the interest of your readers and subscribers.
Internet Radio: A Sanctuary in the Rubbish Tip
The internet, it's a whole world of information and entertainment, but every day it fills up just that extra bit more with complete trash. At every corner, popups, banner ads, viruses, spyware, the list goes on, well I've had enough and I'm sure you share my opinion.
Teleseminars, Audio Downloads, Podcasts: Listen Up So You?ll Learn and Earn More
Internet Marketers love audio. You can't blame them. They used to have to spend weeks, or even months, writing an ebook to have something to sell. Now, they just pick a hot topic, interview an expert for a couple of hours with the recorder turned on, and Bam! They've got a hot new information product.
MP3 vs. WMA
There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3). WMA is the older audio format, produced by Microsoft, to work with Microsoft's Windows media player. The WMA compression format was designed specifically for this format, and thus can not be converted to other audio formats.
Add Audio to Your Web Site and Increase Your Sales up to 35%!
Ok, you've got your site built, you have traffic coming to it, a
good product at a reasonable price.... hmmm... what else do you
need?
Why Arent You Using Audio?
As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. Unfortunately, each option requires more and more resources and technological know-how. As convergence moves inexorably forward, we have to ask ourselves if there is a practical way to combine the best of this technology and still provide the user with a satisfying Internet experience.
How to Use Your Computer as a Recording Studio
A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios. Today, computers designed for home use are powerful enough to emulate an entire recording studio, and can be used for everything from multitrack recording to audio editing and scoring music for videos.
7 Ways to Use Website Audio in Your Marketing Arsenal
Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.
DVD Audio: An Introduction
DVD Audio is a music format that is designed to offer improved audio performance
over CD. The new audio format can be used to provide listeners with Advanced
Resolution stereo and/or multi-channel (up to a maximum of six channels) music.
In order to play back DVD Audio discs, players have to be specially designed to
support the format. So far, consumer electronics manufacturers have announced a
range of DVD Audio players, including home decks, portable players and devices for
cars.
wav; Recording Voice or Instruments
A graduate student in Belfast wrote to me about a project he was doing. It is an inter-active instructional CD on the Tin Whistle.
How to Add Audio to Video
Digital media is everywhere you look. Music and video production have made it to the grass roots level thanks to the affordability and widespread use of powerful computers.
Adding Sound To Your Web Site - The Good, The Bad And The Ugly
Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them don't require large files to achieve professional results. Let's examine all the different ways to add background music to your site and rate them to find the best solution for you.
Dont Use Web Audio The Wrong Way
Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?
Streaming Audio Recorders
1. i-Sound WMA MP3 Recorder 6.x - On Sale
www.abyssmedia.com
Eight Reasons Why You Must Add Audio to Your Website
NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR
Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.
Transmit Clean Digital Audio with Digital Coaxial Cables
In the world of digital audio, there are two types of cable to choose from; optical cables which use light to transmit signal and digital coaxial cable. These audio cables will enable your home theater system to transmit digital data between components. This will provide you with superior sound quality over typical RCA audio cables.
|
